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This was an omni-channel approach, including a website refresh, ongoing content calendar, SEO, social media management, improved case studies, and implementing account-based sales and marketing effort
In 2016, Go-Pro and Red Bull announced that they would be entering into a global partnership to "cross-promote and innovate" in a deal that would go on to include content production, distribution, cross-promotion and product innovation, as well as key sponsorships for sporting events across the world.
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